One of the interesting ironies of many aspects of modern life is the concept of false economy. People who look for the cheapest option often end up having to pay more in replacements in the long run.

This concept, most famously espoused by the late author Terry Pratchett, explains that people who buy a higher quality, more luxurious product tend to spend less in the long run because it lasts longer than a legion of replacements.

One place where this is on full display is in the world of wallpaper, as luxury wall coverings selected by a specialist tend to cost less over their lifespan than having to buy rolls of much cheaper wallpapers.

There are so many factors that affect wallpaper longevity, from the quality of the materials, whether it has been fitted by a specialist, the traffic going in and out of the room, and the general humidity levels, which can be especially important for kitchens and bathrooms.

However, in relatively optimal conditions, where the house and wallpaper are maintained well, a wall of high-quality wallpaper can last around 15 years, but it can survive longer if taken care of, cleaned and maintained.

By comparison, a much cheaper wallpaper is unlikely to last more than a few years before the effects of wear and tear take its toll, which quickly becomes more noticeable in high-traffic areas as cheaper wallpaper is also considerably thinner.

The main factor, therefore, in the longevity of a luxury wall covering is the taste of the homeowners themselves. Buying a luxury wallpaper is a commitment to a particular pattern and style, one that will last for many more years than a typical look.

Working with a specialist will help you choose a wallpaper that can last for an exceedingly long time, suggesting several different swatches and interior design complements.